Expert System Client Wins Web Site Award
August 18, 2012
In another “we won a prize” announcement from a search and content processing vendor, Expert System boasts, “Expert System Customer Telecom Italia Recognized for Top Website.” Telecom Italia‘s site, which uses Expert System’s Cogito semantic technology, was named the top corporate site by KWD Webranking in its Europe 500 annual survey.
Naturally, Expert System takes the opportunity to highlight the newest Cogito features that helped Telecom Italia build a great site. The write up lists:
- “Did you mean?”: Cogito’s ability to understand the meaning of words facilitates greater access to information, even in the case of ambiguous requests. This feature suggests alternate formulas for search queries that contain errors or misspellings.
- Categorization: Expert System developed a custom taxonomy to categorize the Telecom Italia knowledge base, which enables more effective search and navigation of site content.
- Multilanguage results: In addition to search results in Italian, the search engine broadens results by including a separate set of results in English for each query.
- Results filtering by file type: Users can choose to refine results by the type of content they’re looking for, such as by web pages, videos or PDF.
All valuable features, to be sure. We find this crowing about prizes to be an interesting approach to marketing. Effective? Not sure.
Based in Modena, Italy, Expert System has satellite offices in Europe and the US. Business and government organizations in several fields use their solutions for data management, collaboration, and customer relationship management.
Cynthia Murrell, August 18, 2012