SEO Pro Emphasizes Content Quality

August 31, 2012

Desperate SEOs are constantly looking for a new angle. In Search Engine Journal’s “Content Confusion: Why Webmasters Fail—Time After Time,” Gregory Smith tries to convince his readers that it should be all about quality content instead of the latest ploy to game an algorithm. He begins:

“I’ve discovered many Webmasters who have lost a lot due to Google’s Panda and Penguin updates. Many have lost their entire income virtually overnight. Can you imagine how badly losing your income would affect your life in a very intolerable way? Instead of learning from this lesson, more and more people are steadily heading in the same direction, still completely confused.”

Yes. Smith spends some time discussing ranking tricks like guest posts, links of dubious quality, and infographics and the very good reasons such tactics no longer work like they used to. Though he insists that search engine optimization is still “one of the most valuable investments that any business owner” can make, he implores his SEO colleagues and their clients to focus on providing quality content. If they do, the rankings will take care of themselves, he says.

Well, to a certain extent. We wouldn’t want all those SEOs out of a job just because their field is becoming increasingly obsolete, right?

Cynthia Murrell, August 31, 2012

Sponsored by ArnoldIT.com, developer of Augmentext

Written by Stephen E. Arnold · Filed Under News, Search, SEO

Comments

One Response to “SEO Pro Emphasizes Content Quality”

Franck Fremont on August 31st, 2012 11:15 am

We are a french marketing & sales agency ( Frémont Consultants – fremont.eu ).
For us, it has always been easier to follow the content creation path than the SEO path.
In the past, the SEO path seemed too technical for us. Then we discovered HubSpot. We became an HubSpot customer and partner. And this solution now works for us as far as SEO is concerned…
So now we can focus ourselves on trying to do our best to create some quality content. And it’s quite hard enough!

Thanks for all your posts. They help us to improve ourselves!

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.