Amazon and Search: Another Google Snub?

September 8, 2012

I have pointed out the problems I have encountered when using Amazon’s native search system. I read “Big Win for Microsoft: Bing Is the Default Search Engine on the Kindle Fire HD.” My hopes rose then fell. The search by Bing is for the new Kindle Fire’s Web search box. Amazon seems to be taking a baby step toward a more robust search solution but, if the story is accurate, not for those who have to cope with the native search system at

One other thought: Amazon used Android to get rolling in the tablet sector. Then Amazon did its own app store and Android tablet users are only, sort of welcome. Now Amazon is embracing Microsoft Bing.

The dreams of some for a Google-zon seem to be out of reach now. The MBAs wanting the GOOG to buy Amazon to get a solution to the somewhat disappointing Google Shopping service may have to wait even longer.

Amazon seems to be willing to tangle with both Apple and Google. Who would have thought that ebook commerce would spawn a WalMart killer, a Netflix killer, and maybe an Apple and Google killer.

Stephen E Arnold, September 8, 2012

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