Facebook Called to Improve Search Functionality to Compete
September 10, 2012
A call for Facebook to do a better job with on-site search is being repeated from leading advertising industry analysts. One of the next steps for the social networking giant needs to be integrating on-site search and ad targeting functions regarding these searches. In an article on MediaPost titled, “Facebook Must Improve Site Search to Stay Competitive,” we learn that better site search could (and should) improve ROI for advertisers on the social networking site.
The article also informs us:
“For Facebook to ‘truly go after Google’ it will need to compete in search, and Google must go after social to compete with Facebook, according to Brian Solis, principal at research group Altimeter Group, and Pivot conference editorial director. ‘It took years for Google to create an algorithm to serve up the correct pages from a search query, but Facebook doesn’t have the luxury of time,’ he said.”
With the stock price looking anemic, Facebook may want to follow advice and get in gear. No one at the company would respond to comments, but it is predicted that revenue should begin to increase if Facebook continues to roll out new ad products and improve search functionality of the site.
Andrea Hayden, September 10, 2012