Funnel Analytics from Woopra
September 11, 2012
Here’s a spin on data analysis: the funnel insight approach. In a recent blog post, Woopra announces “Deeper Conversion Insight with New Funnel Analytics.” The tool is designed to let retailers determine the point(s) at which visitors leave their site without purchasing anything. It is then, of course, up to the client to figure out how to entice potential customers beyond that point. The post tells us:
“While in the previous version a funnel had to be completed in one visit, the new Funnel Analytics can now run reports over multiple visits. This means that you can now study longer term funnels, such as those that take weeks or months to be completed.
“For example, a website visitor may complete step 1 of your funnel on her first visit to your website, but not complete the last step until 3 months later. You can now analyze this longer term behavior for more complete insight.”
Another improvement is the ability to compare segments of a site’s users, including custom segments. The software can also determine the average time and number of visits between each step of a user’s experience.
Located in San Francisco, CA, Woopra launched in 2008. Early on the real-time analytics scene, the company strives to stay on the leading edge of the customer engagement platform field.
Cynthia Murrell, September 11, 2012