Alternative Niche Social Networks Expanding and Succeeding
September 12, 2012
Social networking is here to stay. However, it seems the kings of the market, Facebook and Twitter, have some decent competition arising. “Six Alternative Social Networks” on ZeroPaid informs us of alternative social networks that have seen an increase in global market share. Obvious forerunners were Instagram and Pinterest, but other networks are also seeing a boost.
We learn in the article:
“[James Murray, Digital Insights Manager at Experian] also revealed that the future looks bright for alternative social networks, citing technological advancements as a key factor in the increased number of alternative sites:
‘Over the next 12 months, we expect to see a proliferation of niche social networks. Offering deeper functionality combined with a lower technical barrier to entry will mean new leaders in social media being created in a matter of days versus weeks and months.’”
While the numbers for the little guys arising in the social networking arena are nowhere near reaching the gladiators Facebook and Twitter, it is exciting to see where the community is heading. Newcomers are successful when they offer something different and identify a specific niche to reach consumers. No one is going to be the “next Facebook,” but there are still plenty of open opportunities for new networks.
Andrea Hayden, September 12, 2012