Munich International Trade Fairs Depends on Mindbreeze InSite
September 20, 2012
In the online environment, customer service obviously means something different than simply having pleasant face-to-face interactions. Online businesses have to go the extra mile to meet their customers’ needs, but have to assess these needs without the benefit of personal interactions. One key factor in online customer service is an intuitive Web interface and an effective Web site search mechanism.
If customers cannot find what they need, the odds that they will move on to another vendor or site is quite high. Munich International Trade Fairs, which organizes trade fairs around Europe, learned the value of intuitive Web site search through Mindbreeze InSite. Read more in, “Munich International Trade Fairs counts on Fabasoft Mindbreeze InSite.”
The article begins:
Munich International Trade Fairs offers a special service to online visitors of the Communication World 2011: easy, secure, and intelligent search through Fabasoft Mindbreeze InSite. ‘We are pleased to be the first trade organizer in Germany to offer this service on our websites. With a structured overview, the visitor can get to the information he needs faster. I was particularly impressed by the swift implementation. The product was ready for use in less than 10 minutes,’ says Prof. Dr. Manfred Mayer of Munich International Trade Fairs.
So if you are looking for a way to improve your overall customer satisfaction, the painless and hassle-free addition of Mindbreeze InSite will pay dividends in happy customers.
Emily Rae Aldridge, September 20, 2012