WalMart Looks to Semantic Technology to Boost Site Search
October 8, 2012
Claudia Bruemmer, Chief Editor of the TopTenWholesale Newsroom, looks at Wal-Mart’s announcement of using Polaris search for its online retail Web site in the post, “New Semantic Search Engine Boosts Wal-Mart Sales.” Polaris uses semantic technology, which works to uncover the connections between people, events, places, and products. The development of Polaris is explained,
Built in 10 months by a small team in @Wal-MartLabs, the retailer’s research and technology hub, the new Polaris search engine is based on the lab’s Social Genome project, which uses public data on the web, proprietary data, and social media, to identify interesting entities and relationships, then adding them to the Social Genome.
The lab was set up after Wal-Mart’s acquisition last year of Kosmix (Mountain View, California), as Kosmix had developed a social media technology platform that filters and organizes content in social networks in a manner relevant to users.
The move is in response to Wal-Mart’s every growing competition with sites like Amazon and eBay. It is hoped the search will also figure out user intent to deliver better results. A business Web site is the new storefront. When it comes to creating a user-friendly Web site and managing a Web presence, all organizations may want to look closer at their site search. With no installation, configuration or maintenance required, Fabasoft Mindbreeze InSite is designed to instinctively find information on your site with a familiar interface. Here you can read how InSite “recognizes correlations and links through semantic and dynamic search processes. This delivers pinpoint accurate and precise finding experiences.”
Philip West, October 8, 2012