Smart Firms Look to Business Intelligence that Delivers Information
October 25, 2012
When there is more than enough new data types to warrant new methods of analysis, you know there must be a paradigm shift at play. SAP certainly is not the first to point out the juncture we currently sit at, but nonetheless they threw in their hat to the number of firms presenting research on the subject. CMS Wire reported on the matter in “Report: ‘New Paradigm’ of Data for the Social Enterprise.”
The report is titled Rethinking Analytics for the Social Enterprise and it makes the case that social businesses are in a new generation of analytics where data is collected, analyzed and often used socially. That is, the data is disseminated through mobile platforms in near real-time.
One of the characteristics of the new paradigm is the social collection of structured and unstructured data from sources both inside and outside a company, including interactions with customers and prospects. That data is analyzed socially in a collaborative fashion throughout enterprise, using mobile tools and generating results that are more visual, more current and immediately actionable.
The looming question is which vendors will pull through as the big players in shaping this new arena of software solutions and more. There is no doubt that keeping an eye on PolySpot‘s information delivering business intelligence solutions is a smart move.
Megan Feil, October 25, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
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