IntelTrax Summary: October 19 to October 25

October 29, 2012

This week, the IntelTrax advanced intelligence blog published some interesting stories related to big data’s influence over modern enterprises and higher education.

The article “Text Mining Brings Out the Value on Big Data” explains how companies are turning data volumes into increased profits. Many companies are choosing to automate the process through data analytics and text mining software.

The article states:

“Many companies haven’t begun to benefit from valuable enterprise text data,” said Fiona McNeill, Global Product Marketing Manager for SAS Text Analytics. “Most know that information in-house and in social media must be analyzed to bring value. SAS Text Analytics are being used for patient safety in healthcare, digital content performance in the media industry, early-warning systems and citizen intelligence in government and more. Nobody delivers the depth and breadth of technology for analyzing structured and unstructured data that SAS does.”

Higher Ed for Big Data” reports on new programs meant to reinvigorate the tech work force and bring young talent to the industry.

According to the write-up:

“Colleges and universities are moving swiftly to create advanced degree programs to help meet what’s expected to be rapidly rising demand among employers for specialists who can manage and analyze big data.

The schools are likely aware of a McKinsey report warning of a mega-shortage of analytical experts that could leave as many as 190,000 positions unfilled by 2018. They’re also responding to appeals from big employers like IBM and SAS Institute that have been lobbying college administrators to set up such programs.

Schools have offered analytics training for years, but the emerging advanced degree programs add instruction in the use of analytic and business intelligence tools to produce useful information from petabytes of data collected from social media sites, sensors, transaction records, mobile applications and other sources.”

PepsiCo is another large company that has recently seen the value of data analytics. “PepsiCo Acquires a Taste for Data Analytics” shares an interview with PepsiCo‘s Global Chief Technology Officer and Senior Vice President of Business Information Solutions Caroline Watteeuw.

Watteeuw explains one of the company’s new products:

“We are betting on what we call SMAC. It is Social, Mobile, Advanced and Immersive Analytics, Cloud. There are a couple of things that are not relevant for PepsiCo but interesting. I call them comeback kids. If you go back 15 years when Xerox was at its peak, it was all about very precise ink-jet printers. Right now, people are trying to use ink-jet printer technology and refocus it on creating organs (researchers at the Wake Forest Institute for Regenerative Medicine, for instance, are using modified ink-jet technology to build tissue and organ prototypes). It is absolutely phenomenal. Then there are three dimensional maps. You have 3D TV, gaming and printing. 3D maps will allow you to navigate through different layers of geography to do oil and gas exploration in a very different way.”

For those who are interested in getting the most of their big data, there are a variety of companies out there offering cutting edge solutions. We recommend Digital Reasoning for their long standing reputation as a leader in big data analytics that pushes the envelope.

Jasmine Ashton, October 29, 2012

Sponsored by, developer of Augmentext




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