Web Site Redesign Important for Many Reasons
November 21, 2012
When organizations want to redesign their Web presence, reasons like updating content or refreshing the look and feel are often tops. But with the increased news and controversy surrounding the Google algorithm, usability and search engine optimization should be reasons that make that list as well. Search Engine Watch adds SEO considerations to the topic of Web site redesign in, “Website Redesign? Get Some SEO Consultation Before You Launch.”
The author writes that organizations often get to the topic of SEO long after those initial discussions of color, content, and other cosmetics:
It’s typically not until launch is around the corner that folks start asking about SEO. ‘Sometimes’ they have serious discussions about usability . . . Usability and SEO go hand-in-hand. Search engines want to rank websites that provide a quality user experience for the searcher. How that’s defined can be somewhat subjective (every website is unique and its target audience will also be unique).
One way to increase usability and the overall user experience is to incorporate effective search. Fabasoft Mindbreeze Insite offers a cloud-based search service that requires no installation or maintenance and recognizes the semantics that are important to you and your user. Fabasoft Mindbreeze as a company has been an important and growing leader in enterprise services, offering a wide range of enterprise solutions. Consider adding Insite to your Web redesign plans, ensuring the SEO and usability are addressed just as thoroughly as look and feel.
Emily Rae Aldridge, November 21, 2012