Extract Meaningful Insight and Deliver Information with PolySpot Technology
November 28, 2012
When regular media means do not work to process data, you know you are dealing with big data. Marketing Pilgrim discusses this concept in their recent article, “Just How Big is Big Data.” Many organizations are currently focused on how to pinpoint the information they need, build off of insights from it and share it across the enterprise.
However, the biggest challenge for companies, according to Monetate’s new Infographic “The Retailer’s Guide to Big Data” is that it is difficult to calculate ROI.
The article told us:
45% said they aren’t using the data effectively to personalize marketing efforts and that’s a catch all for a lot of problems. That also goes along with the third highest response, “not able to link the data together at the individual customer level.” What both of those buckets are saying is that we know the data is out there, we know it’s useful, but we don’t know how to make it so.
The question is not how big is big data. Instead, we wonder how big big data will get. Enterprise organizations only have more vested in big data as the days go by when they use solutions like PolySpot to extract meaningful knowledge and information and enable users across the enterprise to access this information.
Megan Feil, November 28, 2012