Value Can be Delivered Across the Enterprise in the Form of Big Data

December 6, 2012

We have heard about big data in regards to it’s volume, velocity and variety, but what about value? CMS Wire asserts “Big Data Explosion Offers Value.” Further discussing value, the article deconstructs what factors add up to value in regards to big data.

If 90 percent of all data in the world has been created in the last two years, as this article says is the case, then it is no wonder that experts say relevant and important insights can be culled from big data at-large. Relevance is the key to gleaning any value from data – and that fact remains true for big data.

In order to understand the gems of insight hidden in big data, business intelligence software solutions are needed. Sitecore Analytics Director Ron Person discusses the need for new analytical methods:

‘Current business intelligence provides comparative charts and creates trend lines,’ he said. ‘The future will be self-learning analytics and self-tuning sites. We will look for patterns we don’t know exist — the ‘unknown unknowns.’ Known unknowns are when you know what you’re looking for. Unknown unknowns are finding patterns you don’t know are there.’

He is correct: next-generation technologies for business intelligence will interpret and create information to deliver it to enterprise users who need it. However, the future seems like it is already here when you think about solutions from vendors such as PolySpot.

Megan Feil, December 6, 2012

Sponsored by ArnoldIT.com, developer of Augmentext

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