PolySpot Solutions Deliver Information Access Rather than Marketed Language
December 13, 2012
Terms that have become ubiquitous in recent years such as big data and business intelligence are actually traceable back to the mid 1900s. Smart Data Collective reports some useful facts and background on the two terms and discusses the popularity of each today in the article, “Is Big Data the New Term for Business Intelligence.”
Most interesting is the chart with data on popularity of the two terms as search queries. Business intelligence has been steadily used since 2006 (the earliest date on the chart) but big data has skyrocketed to its level in the last year. Before 2011 it only remained slightly more utilized as a search term than business analytics.
So everybody, even those not using Hadoop etc, started using [big data] in conjunction with whatever was new in the industry. This meant that the definition of “big data” quickly became another industry squabbling match that has generated liters of ink (and nostalgia: The Google Books Ngram Viewer seems to show the term was first used in the 1930s and that the term was clearly used in roughly the same sense as today even in 1969: “”Datamec has made some headway outside the field of big data processors”).
There are solutions from innovative companies such as PolySpot that focus purely on information delivery within the enterprise rather than marketing and language delivery.
Megan Feil, December 13, 2012