Disney And Its Big Data Plan Is Home Built

January 29, 2013

When most companies aim to take advantage of big data, usually they turn to a commercial company to set them up with a deployment plan and software. Disney, one of the world’s biggest companies, decided to build its own big data initiative in-house and with open source software. Gigaom has all of the details on the Mouse’s plans in the article, “How Disney Built A Big Data Platform On A Startup Budget.” When Arun Jacob, Disney’s director of data solutions, was told to build a big data platform, he knew he needed to make something that would be useful to the entire corporation.

Disney’s platform uses MongoDB, Hadoop, and Cassandra, but while Jacob tried to use as much open source software as possible he did tap into Disney’s large purse and buy commercial software. The project is moving along well, but Jacob had this to say:

“Still, after all the work he put into building Disney’s big data platform, it’s not exactly a process Jacob is hoping to repeat as the platform evolves. The tools for managing big data are getting better, he said, so he still does a build-versus-buy analysis when it’s time to make a change. Building custom tools is fine when you don’t have a choice, but it’s not always wise when buying something could save untold man-hours and headaches.”

Economy is good. Now why does Disney charge thousands for a mouse guide who takes well-heeled customers through the exits to skip the serpentine lines. Oh, to create money to do big data economically. M I C K E Y, see you real soon.

Whitney Grace, January 29, 2013

Sponsored by ArnoldIT.com, developer of Beyond Search

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