Google Wants To Turn The Music Up
February 4, 2013
The Internet rests in the hands of a few powerful companies and each has successfully dominated their own corner. While each company continues to seek to outdo its rivals, they are also moving onto another mass media tool: television. Users are as addicted to television as they are to social networking. Whoever can conquer the dish and cable companies will be a champion, but the Internet moguls have to start small…like music videos. Readwrite explains that “Google/YouTube To invest In Music Distributor Vevo?”
Google already dominates Internet video distribution with its YouTube acquisition. YouTube also houses music videos of popular artists, but Google wants more than illegal uploads. Vevo already distributes popular music videos through YouTube and Google is expected to invest around $67 million in it.
“If it happens, the deal will solidify a shaky, three-year relationship. Vevo is a top traffic driver on YouTube, the largest video site on the Web and second-most-popular video search engine. Vevo, a joint venture between Universal Music, Sony Music and Abu Dhabi Media, threatened to remove its videos from YouTube last July unless Google’s YouTube fees were lowered, and even went so far as to pursue publishing arrangements with Viacom’s MTV and Facebook.”
The deal guarantees that Vevo will not withdraw its content and keep users flowing to the Web site. It’s great for users too, because Facebook’s player sucks. Are music videos the first battle to be won in the upcoming TV wars? We think so.
Whitney Grace, February 04, 2013
Sponsored by ArnoldIT.com, developer of Beyond Search
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