Connectors in Big Data Solutions Link Data Necessary for Comprehensive Picture

February 12, 2013

A recent article from GigaOM furthers the conversation in the midst of what some describe as a data backlash in “Why Big Data Matters and Data-ism Doesn’t.” New York Times columnist David Brooks is credited with coining the term data-ism to characterize the common phenomenon where people reduce everything in the world to statistics and this GigaOM writer agrees that data-ism is something to stay far away from.

While many data enthusiasts are simply content with lists of data and statistics for the sake of the data, it is important to see beyond the mere data points. Big data and the technological tools available are helping to further the possibilities and opportunities that data offers every field from research to business.

The author of this article states:

If there’s one thing I’ve learned, it’s that the real value of data isn’t just in uncovering statistical realities, but in finding methods for doing so where it was hitherto impossible and in creating entirely new products that change the way we interact with our world. Big data is a technological revolution centered around collecting, storing and processing more data of more types than ever before.

One way we are seeing the larger connections hidden within the various and high volumes of data points that make big data arise to the surface is through solutions like PolySpot. This technology scores big in the realm of connectors with over one hundred different types.

Megan Feil, February 12, 2013

Sponsored by, developer of Beyond Search.


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