Google Acquires Channel Intelligence
February 21, 2013
We thought search was Google Plus. Now Google is morphing into a tracking outfit? Business Insider reveals that the search giant has snapped up a sales-tracking business in, “Google Spends $125 Million on Channel Intelligence to Improve Google Shopping.”
Writer Jay Yarrow reports that Channel Intelligence (CI) provides solutions that boost online traffic for retailers of products in many categories. The company’s blog speaks of working with Google’s shopping division. Yarrow believes he knows why Google made this move:
“One of the looming threats for Google is the continued strength of Amazon. When people want to buy stuff online, they will skip Google and head straight to Amazon. Inside Amazon they will search, and then buy stuff.
“Google’s business is built around people searching on Google for things to buy. That’s the most valuable search from a commercial perspective. Google is trying to improve its shopping services to combat users tendency to go straight to Amazon.
“We assume CI will be a part of improving shopping so that when people search on Google for products it will list better, more relevant results for users.”
Probably a good guess. But will it help, or is the Amazon habit already too entrenched?
Yarrow includes the press release from the tracking firm’s parent company, ICG, in his article. Channel Intelligence is headquartered in Orlando, Florida. Just a few of its many prominent clients include Target, Microsoft, and General Electric.
Cynthia Murrell, February 21, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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