MicroStrategy Making No Small Changes to Business Intelligence

March 7, 2013

MicroStrategy rolls out big changes in the mobile computing marketplace in 2013 despite interior reorganization and the future looks bright for the business intelligence technology provider.

“MicroStrategy Doubles Down on Mobile Data Visualization,” gives us a look into the intelligence vender and its updated focus on cloud, social and visual analysis and how it will fare against opponents like Oracle and Tableau.

Mobile has been a big part of MicroStrategy’s focus for at least three years, and it has been steadfast in its strategy to build native apps for iPhone, iPad and Android devices. The native-app approach differs from that of many other BI vendors who are betting on HTML 5… In its latest release, MicroStrategy has continued to refine the online and offline performance of its mobile apps with smart caching, support for video and PDF content inside dashboards, and usage tracking of BI activities on the device.”

Big changes were announced for MicroStrategy’s 9.3 release and includes an upgrade to Visual Insight, Micro’s visual data discovery technology; the Cloud, now in its second year also looks promising and has more than 30,000 users. A big boost in social networking intelligence will also be an asset though it is still to be seen whether customers can handle their own internal data before they make the jump to social sphere origination.

A big question regarding MicroStrategy is whether or not they will continue to see growth under reconstruction after poor execution in 2012. Compared to the rest of the BI world, it really did not grow into its potential. However, it is a company to take note of and follow.

Leslie Radcliff, March 07, 2013

Sponsored by ArnoldIT.com, developer of Augmentext

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