Update: Apology to Ventana Research
April 3, 2013
An update on Ventana. We have no reservations about recommending Ventana and its team for research projects.
The draft story “Big Claims of Analytics Progress” written by Cynthia Murrell was inadvertently published. The write up took the angle that Ventana’s research raised some questions. The wrongly published draft ran on March 29, 2013, was inadvertently posted by me. After doing some checking into this unfortunate matter, I learned that indeed I hit the incorrect button in the WordPress interface.
As a result, a draft story ran as a “ready for publication” story. I certainly do not and did not want to question the professionalism of Ventana and its consulting team.
The article in question was deleted in a routine check of posted write ups, but the links to the story are in various indexes. You may have seen a reference to the story at this link: http://news.silobreaker.com/big-claims-of-analytics-progress-5_2266711671936385024
When I checked a few moments (8 30 am Eastern) ago, the Silobreaker story was reported “not found.” There was another link to the story at http://www.i4u.com/2013/03/facebook/progress-analytics-big-claims and the story points to another 404 page.
My experience is that when a Beyond Search link goes dark, some indexes drop the link to the source.
So, I am sorry I hit the wrong button, sending a story to the publication queue and not to the “draft” queue for further revision. I apologized yesterday in this story http://arnoldit.com/wordpress/2013/04/02/ventana-benchmark-research-a-mistake-and-a-correction/ and I have been asked to make clear that I made the error myself.
To be crystal clear, I am sorry that I made the mistake.
If anyone reading Beyond Search wishes to comment or offer additional inputs, please, use the Comments section of the blog.
Stephen E Arnold, April 3, 2013
Sponsored by Augmentext.com
Comments
2 Responses to “Update: Apology to Ventana Research”
-
- Subscribe to Beyond Search
Feature archive
News archive
-
Lets be clear about what you said Stephen:
Big Claims of Analytics Progress
March 29, 2013
Here is some baloney about baloney. Baloney squared, if you will. Ventana Research declares, “Clarabridge Operationalizes Text Analytics for Better Customer Experience.” Blogger Richard Snow, Ventana’s VP and research director, insists that Clarabridge’s latest release addresses a “missing link”: going from analyzing data to putting the insights thereby derived into practice. The release includes two new components—Collaborate and Engage. He writes:
“Collaborate uses Facebook-like capabilities to share information to relevant users through one common system. This ensures the right information gets to the right people at the right time, and, since the information comes from a common source, lets everyone act and collaborate on consistent information. Engage takes the process one step further. It supports the collection of text-based data from any source, including social media and customer feedback forms. It then analyzes all these sources, referencing other customer data sources, to establish issues, trends and customer sentiment out of which it can categorize the insight: product issue, a specific customer issue, at-risk customer and so on.”
From there, the post says, the bit of information (a tweet, say) can be routed to the right person and the best response formulated. But. . . isn’t that what they all say?
We are waiting for the next real breakthrough, as opposed to the constant attempts to sell the same flawed methodology under re-tweaked language. We will let you know when something truly groundbreaking is on the horizon. Meanwhile, don’t be deceived by the flowery claims these outfits and their cheerleaders are constantly revising.
Cynthia Murrell, March 29, 2013
Pretty element of content. I just stumbled upon your site and in accession capital to claim
that I get in fact enjoyed account your blog posts.
Any way I’ll be subscribing for your feeds or even I success you access consistently quickly.