McKinsey Supplies Valuable Information Through New Newsletter
April 18, 2013
Analytics outfit McKinsey is engaged in a savvy marketing effort. The company now offers a newsletter packed with information on big data, the McKinsey Quarterly, first published in March. For example, they help businesses put together big-data strategies with their first article, while the second details three key challenges of data analytics. This month, they have turned to a crucial market segment; the company tells us:
“Two additional articles–the first set in a series on how analytics has been changing key industries–apply these insights specifically to health care. The Big-Data Revolution in US Health Care: Accelerating Value and Innovation explains why analytics could transform the sector. How Big Data Can Revolutionize Pharmaceutical shows a way forward for companies struggling with declining success rates and stagnant pipelines. Both include video interviews with McKinsey directors, who discuss the challenges that organizations face.”
McKinsey is proud to provide well-informed management consulting services to organizations in a variety of fields around the world. The veteran company was founded in 1926, during the early days of management theory. More recently, McKinsey has prudently seized upon technology as a natural addition to the core considerations of strategy, organization, and operations.
Cynthia Murrell, April 18, 2013