IBM Dominates Enterprise Social Software Market
May 10, 2013
How can a company become big in social media? Well, it helps to start by be big in general. We learn from eWeek that “IBM Tops Social Business Software Market Four Years in a Row.” The ranking was bestowed by research firm IDC, which also found that the worldwide enterprise social market grew by 25 percent from 2011 to 2012.
It is no surprise that this huge, proven global company is able to reel in the plum social clients. More than 60 of the current Fortune 100 companies rely on IBM’s social solutions, writer Darryl K. Taft tells us, including eight of the top 10 banks and retailers. The article notes:
“As this demand [for enterprise social networking] grows, organizations are looking to introduce social capabilities into all key areas, from marketing and research innovation to sales and human resources. The challenge is that many lack the ability to capture and share the unique insights from each employee and use it to help drive real value to the business. . . .
“At an event in January, Big Blue explained how IBM’s Lotus legacy has evolved into a new company focus on delivering software that helps organizations better collaborate and become more social enterprises. At the IBM Connect 2013 conference in Orlando, Fla., IBM pulled off the transformation from using its Lotus brand to herald its set of technologies that enable enterprise users to better work together and innovate based on that collaborative process.”
So there you go—size equals social. IBM is uniquely positioned to take advantage of any tech trend, and they are to be commended for recognizing the opportunity in enterprise social software (and for leveraging Lotus.) We are not surprised to see the company continue to lead the pack in this segment.
Cynthia Murrell, May 10, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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