The Importance of Your Online Presence During the Hiring Process

May 10, 2013

An article on Executive Career Brand titled Social Proof: Where Online Presence Meets Personal Branding explains the distinct importance of your social media presence during the hiring process. We’ve all read articles about removing Facebook photos of nights out partying with friends, but this story argues that hiding your online-self from potential employees could be equally as devastating to your chance of getting the job you applied for. The article states,

“Did you know that an estimated 90% of employers used social networks and social media – known as social recruiting – to find, assess and validate talent in 2012? Executive recruiters and hiring decision makers seek “social proof” to confirm you are who you say you are, and to learn more about you. Social proof – your social media activity and the information that resides online about you – is a personal marketing strategy”

Whether you are shy, private or apathetic to social media, there is really no escaping its significance to your career. One reason mentioned for the added standing of information found online on LinkedIn or another social media site is that you are more likely to be honest about your accomplishments when the entire world can see what you are saying about yourself, as opposed to a paper copy of a resume that you hand in during an interview. If you take anything from this article, it’s that you can now expect to be Googled during the hiring process.

Chelsea Kerwin, May 10, 2013

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