Facebook Loses Social Media Traction
May 12, 2013
It still remains that if you are not on Facebook you might as well not have a digital identity, but according to Yahoo Finance, “Facebook Is Losing Millions Of Users In The Us And Other Mature Markets.” Facebook has been preparing to inform its investors on performance in the US, UK, and other major European countries and the data shows that users have peaked for these areas, despite a 36% revenue gain on last year. In the last six months alone, Facebook has lost 9 million US visitors and 2 million in the UK.
“’The problem is that, in the US and UK, most people who want to sign up for Facebook have already done it,’ said new media specialist Ian Maude at Enders Analysis. ‘There is a boredom factor where people like to try something new. Is Facebook going to go the way of MySpace? The risk is relatively small, but that is not to say it isn’t there.”’
As the newness wears off, many users are turning to alternative networks like Instagram, Path, Pininterst, StumbleUpon, etc. Americans may be keeping their Facebook accounts, but they are spending less and less time on the Web site. This has been linked to the growing usage of tablets and smartphones. Mobile is almost a quarter of Facebook’s advertising income in 2012 and there is a steady stream of continued mobile usage. To maintain its relevancy, Mark Zuckerberg is digging for new initiatives. MySpace and Livejournal tried the same thing. Does Facebook have the capacity to outlive the zeitgeist? For a little while anyway.
Whitney Grace, May 12, 2013