How to Plan and Implement a Social Media Marketing Strategy

May 21, 2013

For tips on implementing a social media marketing plan, read the article Become the Social Media Marketing Expert on YahSuccess Blog. Touting the importance of a timeline and an idea of what you want before you create it, the article also encourages entrepreneurs to interact with users on various sites. This will not only open up a dialogue with potential clients, but can even attract more attention. The article explains how,

“For example, you could develop an article that celebrates your company reaching one thousand Twitter followers. Publicly thank people for their interest, comments and other interactions and discuss the positive aspects of social media. Many people will share this kind of article… When a user comments on any posts, it will show on their page and their followers will see it. In order to generate greater exposure, facilitate reader interaction with you as well as with each other.”

Facebook, Twitter, and Youtube are all excellent resources, if you know how to use them. The article recommends posting videos on Youtube so that users will get an idea of your store’s offering before ever visiting. Additionally, be sure to link to your Twitter and Facebook, so that Youtube followers will be more likely to repost your videos. These beginner steps are helpful, and at ArnoldIT we provide even more resources and information on professional social media marketing.

Chelsea Kerwin, May 21, 2013

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