Change Passwords and Administrative Statuses Before Firing Employees
May 31, 2013
The article Sacked HMV Employee, A Lesson In Social Media Security on Veronica Pullen is a cautionary tale for all business owners interested in social media. HMV, a music retailing company centered in London, learned the hard way that if you are going to fire a huge swath of staff, it might be best to take charge of the Twitter account beforehand. Fired employees began live-tweeting about the firings and badmouthing the company. The article discusses social media responsibility,
“Many business owners don’t know for sure exactly who has access to their Facebook and Twitter passwords, and if you don’t keep a tight rein on access info, you could be leaving yourself at risk too. One of the first things I do when I start working with a new client is to check who the administrators are for their Facebook Page, and who has access to Twitter.”
Even though HMV’s marketing staff eventually gained control back over the account later that day and erased the earlier posts, they didn’t count on a delighted audience taking screen shots of the inflammatory Tweets immediately after they were posted.
To avoid being put at the mercy of disgruntled employees, the article recommends paying close attention to social media account administrators and passwords. At ArnoldIT a staff of professional social media experts offer an abundance of information on implementing the right social media strategy for your business.
Chelsea Kerwin, May 31, 2013
If you are interested in gourmet food and spirits, read Gourmet De Ville.
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