Businesses Lukewarm on Google Plus
June 18, 2013
Companies have not flocked to Google+, and many businesses which have joined the service let their accounts lie fallow. Reuters reports on this unsurprising trend in, “Analysis—Google+ Struggles to Attract Brands, Some Neglect to Update.”
Yes, Facebook and Twitter are the hotbeds of enterprise social-media initiatives, while latecomer Google+ has struggled for relevance. The service has had a few business success stories. Fiat, for example, launched a new car through the site’s Hangout video-conferencing feature, while Cadbury hosts a thriving baking-community page. And there is no doubt that even companies who maintain the humblest of Google+ presences receive a boost in Google Search results. Still, overall corporate activity on the Googley social site is sparse.
Why the disparity? The biggest issue is, of course, that Google+ has attracted very few users compared to its main rivals. That is not all, though. The article tells us:
“Some also complain that Google+ is too restrictive a canvas. Its profile pages are more limited than on Facebook or Twitter because they don’t support iFrame, a Web standard that allows multiple Web pages to be embedded within a main page.
“‘I don’t think that Google+ has enough creative options for brands to be able to marshal a lot of resources and activity around it,’ said Vince Broady, the Chief Executive of Thismoment, which develops social marketing campaigns and Web pages for brands such as Coca Cola and Intel.
“Gretchen Howard, Google’s director of global social solutions, said the company was working its way down a ‘wish list’ of features that businesses have been asking for.”
So, it looks like the company is addressing the issue. Will it be too little too late?
Cynthia Murrell, June 18, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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