Clarabridge and Brandwatch Partner Up and Promise More Sophisticated Customer Analytics
July 21, 2013
The article on Contact Centre Live titled Clarabridge Partners with Brandwatch to Extend its Clarabridge Social Solutions addresses the partnership between the Customer Experience Management provider Clarabridge and the global analytics provider Brandwatch. The two companies believe their integration will deliver the resources to gain a holistic understanding of any given business’s customer base. CEO of Clarabridge Sid Banerjee commented,
“Clarabridge has been and continues to be the pioneer in multi-source customer experience management for the Global 1000. Our partnership with Brandwatch provides our customers with an integrated end-to-end solution for social media, further expanding our Clarabridge Social offering. The level of rich social media data provided by Brandwatch, coupled with the intelligent analytics and operational capabilities of Clarabridge, adds up to the most sophisticated CEM hub available on the market and that is incredibly beneficial to our customers.”
The two companies bring different technological advances to the table. Brandwatch is able to capture data from millions of sites in over 25 languages and is able to filter out the irrelevant data, refining searches. Clarabridge, which seems to have moved beyond its original market, offers a method of skipping past social posts without merit and discover the insightful posts buried beneath the spam.
Chelsea Kerwin, July 21, 2013