Boom Coming in SEO Opportunities

September 14, 2013

I know that relevance, precision, recall, and the other oddments of information retrieval are toast. With certain European academics pumping “good enough” search, the future of findability looks less than sunny.

There is a bright side I suppose. I read “Report Suggests Nearly Half of US Jobs Are Vulnerable to Computerization.” The idea is that software and gizmos will allow people unprecedented free time to practice high value crafts.

Here’s the passage I noticed:

The authors [Oxford researchers] believe this takeover will happen in two stages. First, computers will start replacing people in especially vulnerable fields like transportation/logistics, production labor, and administrative support. Jobs in services, sales, and construction may also be lost in this first stage. Then, the rate of replacement will slow down due to bottlenecks in harder-to-automate fields such engineering. This “technological plateau” will be followed by a second wave of computerization, dependent upon the development of good artificial intelligence. This could next put jobs in management, science and engineering, and the arts at risk.

My take on this is that the search engine optimization industry may be a good place to offer one’s expertise as a “thought leader.” SEO work may be as gratifying as working at a fast food joint. It may also be easier and pay more. A back up to consider is content management consulting. That’s a sector where success is elusive and tomfoolery not unknown.

Stephen E Arnold, September 14, 2013


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