Exorbyte: From eCommerce to Next Level Info Management

October 4, 2013

I read “Next Level Information Management mit Exorbyte und InovoOlution.” My German is as lousy as my English. I think the main point of the write up is that the eCommerce technology company Exorbyte is now in the “next level information management business” via a partnering deal with InovoOlution.

The first thing that I noticed in the news release was the name “InovoOlution.” The word did not dance trippingly on the tongue. Some folks in Italy did not like the German language in an opera, but then there was Mozart, right?

The second point that caught my attention was this statement:

The partnership delivers integration of the intelligent and fault tolerant search and the NOVO information platform Matchmaker system to improve key processes, in particular the classification , extraction, indexing and classification and search.

My recollection is that Exorbyte’s SearchCube system was once called Matchmaker. Maybe I am wrong. I am not sure if the tie up delivers “next level information management.” The partnership seems to be a combination of a search vendor with a services company. You can get more information about Exorbyte at www.exorbyte.com.

InovoOlution is a company that offers software and services to help licensees optimize and automate the processing of mail, email, and faxes. The firm asserts that it creates “human information technology.” InovoOlution’s Web page is at http://inovoolution.com/en/

Three observations:

  1. Search vendors are pursuing partnerships. This is a good idea because “selling” a standalone search system is getting more difficult based on the information about the difficulty of selling “search”
  2. Company names are becoming quite interesting. I suppose the good names like “Verity” and “Convera” are difficult to match as everyone chases a snazzy domain to help findability
  3. The notion of making information technology human is interesting. The assumption is that organizations will have the money to jump to the “next level of information management.”

One hopes the European Union’s economy remains at its present level. The next level might be a reach. Watch out for the double “O” in InovoOlution when you search for the company via a Web search system.

Stephen E Arnold, October 4, 2013

Comments

One Response to “Exorbyte: From eCommerce to Next Level Info Management”

  1. Edward Ross on November 19th, 2013 10:04 am

    Hi Stephen – thanks for including this write up. It’s interesting to read your thoughts and observations. There is also an English write up of our partnership with Inovoolution here:
    http://inovoolution.com/en/news/next-generation-input-management-thanks-to-strategic-partnership-between-exorbyte-and-inovoolution

    Edward Ross

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