The Lemurs of Big Data
October 4, 2013
Even though this has been proven a false, the adage of lemurs jumping off a cliff together in a big group without thinking remains. The idea reminds me about what is going on with big data. Take a peek at ReadWrite’s article, “Gartner On Big Data: Everyone’s Doing It, No One Knows Why” if you do not believe me. The article reports that people who do not have any idea what big data means have projects, but they also do not know what to do with the data.
The article carries data from Big Data Adoption in 2013 Shows Substance Behind the Hype that says more people have adopted big data in order to improve customer experience, efficiency, and to launch new products or business models. While they have the projects and the data they have a problem:
“The problem for many of these same enterprises is that they struggle to understand what big data is all about, and how to make it work. When Gartner asked what the biggest big data challenges were, the responses suggest that for all these companies plans to move ahead with big data projects, they still don’t have a good idea as to what they’re doing, and why.”
The people running these projects are not stupid, but they got carried away with the hype and it has taken them over the cliff. Do not go blindly over the big data cliff, do some research, and invest in a current employee to manage the project. Also stay away from hypable lemurs.
Whitney Grace, October 04, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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