Big Data for Automakers
October 8, 2013
It should come as no surprise that automakers are embracing analytics. The Indian site Livemint reports, “Auto Makers Bet on Big Data for Business Insights.” The article looks at ways several carmakers in India are leveraging big data. We learn:
“The nation’s largest car maker Maruti Suzuki has been using analytics since 2008, mostly deployed at its 1,300 sales and 3,000 service centres that serve as many as nine million customers, and uses the insights provided by the software to target the right customers. . . .
“For instance, when Maruti launched its Eeco van in 2010, it was able to identify customers with large families for the product using direct mailers. ‘Usually direct mailer conversion into sales is less than 1% but with Eeco we saw a 9% conversion into sales,’ said Pareek.
The company has also been able to pick up trends in servicing from the data it collects. ‘We identified that working ladies found it difficult to drop their car for service, so we introduced a pick up and drop service for them, and soon extended it to all its customers,’ says [chief operating officer Mayank] Pareek.”
Those are good examples of smart ways to employ data analysis. The write-up also cites Hero MotoCorp, maker of two-wheelers, and its program that uses customer data to link its 4,000 dealers with 1,000 parts vendors and service centers. That company is also working with social media analytics. Meanwhile, Tata Motors is now beginning to analyze its procurement and spending data.
Writer Arundhati Ramanathan also looks outside her country, noting that global heavyweights like Ford, GM, and Volvo are exploring predictive analysis based on data from sensors in cars and on shop floors. It seems that automakers worldwide are gearing up to make the most of data analytics.
Cynthia Murrell, October 08, 2013
Sponsored by ArnoldIT.com, developer of Augmentext
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