Kapow as a Division of Kofax

October 11, 2013

Now that data outfit Kapow Software is part of Kofax, it is emphasizing its enterprise search chops. The page that introduces its enterprise search solution is titled, “Enhancing Content to Ensure Search Relevancy and Accuracy.” The product description leads with the usual big data introduction, emphasizing that businesses must adapt to the shift from structured to a combination of structured and unstructured data. The blurb states:

“The problem lies in the fact that standard search engines may index content faithfully, but they are unable to gauge the content’s significance to the user without rich metadata. They also do not offer an easy way to enrich the content with metadata applied based on rules that are meaningful to your business and that will ensure the best search results.

“We help you solve that challenge by opening up access to any web based content source, providing a platform that makes it easy to enrich the content with metadata attributes that are meaningful to your intended audience. Using Kapow Synthetic API technology, you can enrich legacy and unstructured content without relying on manual processes, custom scripting or connectors.”

I am reminded of a thoughtful presentation Kapow’s CEO, John Yapaola, gave last spring about the unknowns within the big data; it is evidence that Kofax made a smart choice in bringing the Kapow team aboard. Launched in 2005 and based in Denmark, Kapow Software brings with it a healthy roster of customers from around the globe.

Customer engagement company Kofax makes it a point to begin at the beginning, emphasizing a focus on customer interactions from the start of the relationship (what they call the “First Mile”). Since the company began in 1991, it has gathered more than 20,000 customers around the world in a variety of markets. Though headquartered in Irvine, California, Kofax maintains subsidiaries in 30 countries.

Cynthia Murrell, October 11, 2013

Sponsored by ArnoldIT.com, developer of Augmentext

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