How New Media vs Traditional Media Fares on Twitter
November 5, 2013
We caught an intriguing finding in a Social Times article recently. The title of it sums up the point nicely: “The New York Times Gets More Mentions Online than Mashable.” The majority of the piece is shared through infographic form, a clear nod to new media. Digimind, a SaaS social media monitoring and competitive intelligence company produced the infographic.
One of the ways the data is presented is through the fact that old media is nearly 3 times more likely to be mentioned on Twitter than new media.
Digimind states in a quoted blog post:
“While our love for social platforms may be strong, we still rely heavily on media stalwarts, and the numbers back this up. The infographic reveals that “old media,” which includes The New York Times, USA Today and The Wall Street Journal, make up 72 percent of share of voice in total, while The Huffington Post, BuzzFeed and Mashable make up only 28 percent.”
Is it readership numbers that are important or is it engagement data that matters? Ironically, a traditional media outlet has received more engagement via mentions that a new media company. The New York Times remains a winner! And that seems to be the best direction we could be going in, based on the word cloud from the new media side related to the government shutdown where Ferris Bueller is presented as the concept with the most mentions.
Megan Feil, November 05 2013
Sponsored by ArnoldIT.com, developer of Beyond Search
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