The Future of Semantic Search
December 18, 2013
The article titled The Stealthy Rise of Semantic Search on Search Engine Journal relates the outmoding of SEOs with natural language search. The article explains that Boolean expressions leaped search forward with the abilities of query modifiers. Many people use semantic search without realizing it, but it works nonetheless to determine intent instead of just matching search terms.
The article explains:
“Vertical search engines such as Hakia, Lexxe, and VSW were at the forefront of semantic technology long before Bing, Facebook, and Google. These engine providers built their business around that potential and are using it to create new distribution and business models to deliver options for content makers well beyond keyword search and SEO.
Advertisers will reap huge benefits from semantic search because it increases the relevance of all forms of advertising.”
Semantic search will also decrease the likelihood of ads being paired with unsuitable content. Soon, users will be presented with information they “didn’t even know they wanted.” This may even lead to interconnected devices within the home. The article offers the possibility of the refrigerator notifying the homeowner that they are running low on milk. (Smart House, anyone?) Whether scary or exciting, the article would have us believe that these developments are inevitable.
Chelsea Kerwin, December 18, 2013