Connexica Heads to South Africa
January 10, 2014
Traveling around the Cape of Good Hope can be tricky business, but Connexica, a software company based in Staffordshire, England, plans on opening an office in South Africa. According to Midlands Business News in the article, “Staffordshire Based Connexica Expand Into South Africa” the business move is the result of a strategic partnership with Allard Verster Group.
Allard Verster Group specializes in business consulting and solutions and the partnership between the two companies will give Allard the ability to sell Connexica’s Business Analytics Software CXAIR in South Africa. CXAIR gives its users high-speed access to data with interactive diagrams.
Allard Verster Group already has an established client base in several sectors, including mining, manufacturing, healthcare, insurance, and local government. The partnership will allow Connexica to reach a new range of clientele. Both companies are excited about the venture and the new opportunities it presents:
“Head of Business Development Greg Richards says of the agreement ‘We are delighted to announce this partnership with the Allard Verster Group and I am particularly excited about CXAIR moving into a new territory and see real opportunity for CXAIR within the South African and wider African market.’
Craig Verster, Executive Director at Allard Verster Group commented: ‘Our partnership with Connexica significantly enhances our ability to deliver powerful search, business Intelligence and data analysis’ productivity solutions and services to business users. It validates our strategy to co-innovate with our partners to deliver measurable value to our clients.’ ”
Good news for Connexica and Allard Verster Group. Strategic partnerships are one of the best ways to drum up new business as well as expand a product’s market reach.
Whitney Grace, January 10, 2014