Predictive Analysis Forms Its Own Vocal Reality Search
March 4, 2014
Did you ever think that predictive analytics would be used to determine the next singing sensation? I did not think so. “SAPVoice: How To Predict A Future Pop Star” from Forbes details how music labels are using data to find star power. The form of predictive analytics is called predictive business. Despite its immaterial aspects, music does contain many data points:
“Her record label, Universal Music Group taps thousands of data points generated daily for the artists it manages that reveal how particular customer segments are responding to them. Managers search a database of a million interview subjects, containing data on everything from where a consumer shops to the new music she prefers. With such tools at hand, YouTube won’t be the only way to find the next stars; scouts will also dig through the data.”
It is not just the music industry tapping into this new resource. Consumer goods, healthcare, technology, and manufacturing are using it to signal red flags and increase efficiency.
SAP steps in with its own predictive business model that focuses on predicting with accuracy, determining the best actions to take based on the data, and act fast on the data results. This approach has paid off for many companies.
Will the singing capitals of the world embrace SAP’s methodology? Don’t some disaffected recording moguls shoot handguns when disaffected? If the software does not deliver value, will there be gunplay at a Las Vegas intersection or maybe Wall Street if it does not pay off in the finance sector?
Whitney Grace, March 04, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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[…] find the field of predictive analysis fascinating (see here, here, and here, for example), and now we have more evidence of how important this work can be. Motherboard reports […]