Free Online Commerce Advice from SLI Systems
March 5, 2014
Here’s a free book anyone managing e-commerce should look into. SLI Systems’ blog, Site Search Today, suggests we “Create a Better Shopping Experience with Refinements.” Writer Kemberly Gong advises:
“If users encounter a large set of search results for a particular keyword, they can also feel overwhelmed. As an e-commerce merchant, you can help them tremendously by offering refinement options to narrow numerous product results to a manageable set. While site search is considered one of the most essential elements to an e-commerce site, refinements are just as crucial in guiding shoppers to the right product, and to a sale.
“Our new Big Book of Site Search Tips for 2014, available for free download, is filled with ideas for improving this vital part of your site search solution. Here are just a few of the suggestions from the Big Book – and you’ll also find more than 100 tips on everything from search box placement to merchandising in the Big Book.”
The tips Gong cites include: “make refinements intuitive”; “pick the right place for refinements”; “refinements for ratings and reviews”; and “allow users to navigate between refinements.” See the article for more on each of these points. Better yet, see here to download the free book.
More than 500 e-commerce sites use SLI Systems‘ services. The company, founded in 2001, prides itself on its customer service. SLI Systems maintains offices in San Jose, California; London; Melbourne; and Christchurch, New Zealand.
Cynthia Murrell, March 05, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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