IBM Watson: Now a Foodie
March 17, 2014
One of my two or three readers sent me a link to “IBM’s New Food Truck Uses a Supercomputer to Dream Up All Their ‘Surprising’ Recipes.” For code wrappers and Lucene, Watson is a versatile information processing system. Instead of an online demo of Web indexing, I learned about “surprising recipes.”
The initiative to boost Watson toward its $10 billion revenue goal involves the Institute of culinary Education.” The idea is that IBM and ICE deliver “computational creativity” to create new recipes. Julia Child would probably resist computerizing her food activities. Her other, less well known activities, would have eagerly accepted Watson’s inputs.
The article quotes IBM as saying:
“Creating a recipe for a novel and flavorful meal is the result of a system that generates millions of ideas out of the quintillions of possibilities,” IBM writes. “And then predicts which ones are the most surprising and pleasant, applying big data in new ways.”
The article even includes a video. Apparently the truck made an appearance at South by Southwest. From my cursory research, the Watson truck was smart enough to be elsewhere when the alleged inebriated driver struck attendees near the pivot point of Austin’s night life.
The IBM marketing professionals are definitely clear headed and destined for fame as the food truck gnaws its way into the $10 billion revenue objective. Did IBM researchers ask Watson is this was an optimal use of its computational capabilities. Did Watson contribute to the new Taco Bell loaded beefy nacho grillers. Ay, Caramba!
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