Kontagent Comes Clean

March 18, 2014

A recent partner audit by Facebook prompted the removal of business intelligence firm Kontagent from the Facebook Mobile Measurement Program (MMP). A post at the Kontagent Kaleidoscope blog from the company’s CEO, “An Update on our Relationship with Facebook, How We Store Data,” addresses the issue head-on. Andy Yang admits his company made a mistake, but assures us that absolutely no data breaches resulted from the misstep. Furthermore, though the company is not currently part of the MMP, it is still working with Facebook in other areas.

Yang details what precipitated his company’s removal from the program. They did violate Facebook’s policy on how long they could store data, but note that the slip-up occurred as they were working to exceed Facebook’s requirements on privacy and security. Still, they say, the mistake was theirs, they are learning from it, and they hope to earn the chance to rejoin the program. See the post for more on their security measures and on what transpired with Facebook. Yang summarizes:

“In short, Kontagent created an encryption policy that we designed to completely protect user privacy while addressing Facebook’s policy in one elegant solution. In hindsight, while our intentions were good, we overthought the solution when a more basic approach would have better met Facebook’s requirements.

“I completely respect the audits that Facebook conducts to ensure their partners are properly compliant. We will address each of the issues noted in Facebook’s audit despite not being a member of the MMP.”

After its launch in 2007, Kontagent cut their data analysis teeth on SaaS analytics for key social game developers. Now, leading brands in a variety of fields depend upon their expertise. Based in San Francisco, Kontagent also maintains offices in Toronto, London, Seoul, and Tokyo.

Cynthia Murrell, March 18, 2014

Sponsored by ArnoldIT.com, developer of Augmentext


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