Patent Complaint filed by BrightEdge for Searchmetrics Infringement
March 20, 2014
The article titled It’s BrightEdge vs. Searchmetrics in SEO Patent Case on Search Engine Watch warns of containing some “dry legalese”, but when it comes to patent infringements that is difficult to avoid. This particular case involves a complaint filed by BrightEdge, which claims that Searchmetrics is illegally using BrightEdge technology. Dennis Goedegbebuure, head of SEO at Airbnb explains Searchmetrics point of view in the article,
“That system was built in 2009, where we built the strategy starting in 2008, far before the patents by BrightEdge were submitted. We would check the ‘share of voice’ of any eBay page ranking for a keyword, and compare our position with the competition on multiple factors, backlinks and on-page factors; after which, we would be able to estimate what would be needed to push those eBay pages upwards in the rankings.”
This may sound like Google spoofers of the SEO variety getting legally frisky. The article explains that most innovative companies take out patents either as a defensive move against “patent trolls” or simply to avoid having there more unique ideas stolen by competitors. Patent controversies are common, and the system is clearly imperfect between combative companies and patents occasionally being awarded to the wrong company.
Chelsea Kerwin, March 20, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
Comments
One Response to “Patent Complaint filed by BrightEdge for Searchmetrics Infringement”
-
- Subscribe to Beyond Search
Feature archive
News archive
-
?reetings! Very helpful advice within this article!
It’s the little cc?anges that mak? the biggest ?hanges.
?hanks for sharing!
M? site; mechanical slots machines