The Enemy Of My Enemy Is My Friend

July 2, 2014

Microsoft made the news some time ago when they added the Linux kernel to their program. It was a revolutionary moment when the two rivals set aside their differences to more or less make their systems compatible, but there’s a new headline to displace it: “Apple Installs Bing” says TechEye. No seriously, Apple really did decide to install Bing on its products instead of Google. The article points out that Microsoft and Apple both really dislike Google and as the saying goes: “the enemy of my enemy is my friend.” Now the technology companies are working together, but it doesn’t stop at installing Bing:

“Other signs have followed that Microsoft and Apple are chums. Recently Microsoft introduced a version of Office for the iPad, which suddenly made the keyboardless netbook useful. Now that the Bing search engine is well on its way to gain additional traction due to its integration with OS X, do expect its current partnerships with Siri and Windows 8 to also help see the search engine gain some market share in the long run.”

TechEye says that Apple fans will be lauding Bing search over Google soon, because Apple now uses it. That might be the case, but Google has become a verb. Bing does not even register a synonym for search. Microsoft and Apple teamed together could make a force to be reckoned with, but will their be able to put ALL their differences aside to take on Google? Do not hold your breath.

Whitney Grace, July 02, 2014
Sponsored by ArnoldIT.com, developer of Augmentext

Comments

One Response to “The Enemy Of My Enemy Is My Friend”

  1. Paul jackson on July 2nd, 2014 12:41 am

    It stand to reason. Microsoft owns quite a bit of Apple, when it helped them out some years ago when Apple was in trouble. I wonder if that means Apple is in trouble again?

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