Search Vendors and SEO: None Is a Home Run Super Star
July 16, 2014
One of the ArnoldIT team located a link to a Web site analytic service called SavedWebHistory.org. From the site, it is possible to enter a url and get some information, mostly without context, about a domain. Some of the numbers are confusing. I plugged in a number of enterprise search vendors’ domain names to see what the SavedWebHistory.org system would report. I have reproduced a table containing the field names and the values for Autonomy, BA Insight, Coveo, Endeca, Funnelback, Mindbreeze, Recommind, Smartlogic, and SurfRay. This list includes some well known companies like Autonomy and Endeca and some companies with average visibility. I also included some lesser known search vendors. The idea was to generate a comparative table with data points pertinent to some of the companies I follow.
You can work through the table or run your own reports. Several points jumped out at me:
- In terms of search engine optimization, Autonomy appears to have its paws on more key words than any of the other vendors in my test sample
- Three vendors have little Alexa presence according to the data; namely, BA Insight, Endeca, and SurfRay. I find that Endeca’s zero score an anomaly. I am not surprised at the inclusion of BA Insight and SurfRay.
- Funnelback has more educational backlinks and governmental backlinks than any other vendor in this sample. Perhaps Funnelback is aggressively pursuing these markets or the Australian government is linking aggressively to Funnelback? Funnelback is also the leader in page views, according to the report for this sample.
- The all important Google PageRank score gives Autonomy a seven rating. The vendor with the lowest PageRank score is SurfRay, a vendor that has an interesting financial and business history. Most search vendors achieve a respectable PageRank score of five. Two legal centric search systems garner a PageRank of six. Lawyers seem to have a gift of lingo approximating that of Autonomy.
I have a frozen Web site at www.arnoldit.com. The score for this site is comparable to the average search engine vendor in traffic and PageRank. I am not sure how valuable these SEO-centric reports are, but if you are a coming looking for sales leads, it might be easier to buy Google AdWords than to try to figure out how to reach today’s Web surfer.
| Autonomy | BA Insight | Coveo | Endeca | Funnelback | Mindbreeze | Recommind | Smartlogic | SurfRay | X1 | |
| Key Words in SERPs | 1056 | 0 | 201 | 0 | 143 | 41 | 76 | 126 | 62 | 355 |
| Google PR | 7 | 5 | 5 | 6 | 6 | 5 | 6 | 5 | 4 | 6 |
| Yandex CY | 150 | 10 | 10 | 10 | 10 | 0 | 10 | 40 | 10 | 20 |
| Google indexed | 10.3 | 0 | 12.5 | 5.44 | 4.18 | 507 | 1.8 | 13.1 | 918 | 9.75 |
| Quantcast rank | 37.362 | 0 | 0 | 0 | 104.859 | 0 | 706.805 | 0 | 0 | 625.031 |
| Alexa Rank | 141.452 | 0% | 557.525 | 0 | 349.195 | 440.065 | 600.586 | 449.451 | 0 | 444.193 |
| Alexa Traff:Search % | 35.50% | 0 | 26.30% | 20.90% | 0.30% | 0.80% | 18.70% | 32.90% | 16.70% | 9.80% |
| Alexa Traff:TimeOnSite | 144 sec | 59 sec | 129 sec | 223 sec | 69 sec | 216 sec | 132 sec | 194 sec | 41 sec | 163 sec |
| Alexa Traff:Bounce | 57.90% | 0% | 64.60% | 40.10% | 62.80% | 42.70% | 52% | 63.40% | 61.10% | 43.90% |
| Alexa Traff:PageV/User | 2.4 | 1.7 | 1.8 | 3.9 | 4.9 | 2.3 | 220.00% | 3.3 | 1.3 | 2.5 |
| External BackLinks | 102.66 | 11.991 | 34.022 | 43.486 | 1.212.796 | 4.037 | 28.666 | 5.277 | 4.28 | 25.913 |
| Referring Domains | 5.186 | 267 | 893 | 1.45 | 545 | 302 | 919 | 461 | 241 | 2.17 |
| Indexed URLs | 9.38 | 1.625 | 42.736 | 2.207 | 78.497 | 7.517 | 6.945 | 159.279 | 14.606 | 52.694 |
| Referring IP addresses | 3.832 | 238 | 678 | 1.245 | 481 | 224 | 718 | 339 | 204 | 1.887 |
| Referring SubNets | 3.298 | 230 | 613 | 1.127 | 446 | 201 | 651 | 315 | 186 | 1.647 |
| Referring .edu Domains | 122 | 1 | 6 | 32 | 21 | 2 | 6 | 3 | 0 | 15 |
| .edu Backlinks | 215 | 437 | 88 | 87 | 703.051 | 3 | 14 | 11 | 0 | 146 |
| Referring .gov Domains | 5 | 0 | 1 | 1 | 29 | 0 | 0 | 1 | 0 | 3 |
| .gov Backlinks | 19 | 0 | 10 | 3 | 23.209 | 0 | 0 | 1 | 0 | 16 |
| Referring .edu Domains to main | 47 | 0 | 5 | 24 | 4 | 1 | 5 | 1 | 0 | 6 |
| .edu Backlinks to main | 86 | 0 | 35 | 68 | 6 | 2 | 11 | 1 | 0 | 9 |
| Referring .gov Domains to main | 3 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 |
| .gov Backlinks to main | 15 | 0 | 0 | 3 | 2 | 0 | 0 | 0 | 0 | 4 |
Stephen E Arnold, July 16, 2014
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