Endeca Wins Over Beauty Retailer
August 26, 2014
To overhaul the customer experience on their site, ULTA Beauty turned to Endeca. We learn of the move from Integrated Solutions for Retailers in, “Thanx Media’s Oracle Endeca and ULTA Beauty Take Customer Experience to the Next Level.” Thanx Media is ULTA’s integrated-search-solutions provider. The press release tells us:
“Oracle Endeca has replaced a third party search solution, now tightly integrating the browse and search navigation, resulting in a consistent guest experience with minimal maintenance. The previous lack of integration with the third party search solution caused discrepancies in product data (such as pricing and inventory levels between search and browse) resulting in product listing pages that didn’t always match and a process that lacked the flexibility required by the e-commerce business team.”
Those are indeed serious problems for a retail site. How did the switch pan out? The write-up makes it clear that the reseller is very, very happy. Less clear is how, exactly, the system paid off for ULTA. Aside from a tangential reference to “positive Q4 results,” we are given no details. Oh, well. At least the middleman is pleased.
Cynthia Murrell, August 26, 2014
Sponsored by ArnoldIT.com, developer of Augmentext
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Aweome article.
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