Google and Universal Search or Google Floudering with Search

August 30, 2014

There have been some experts who have noticed that Google has degraded blog search. In the good old days, it was possible to query Google’s index of Web logs. It was not comprehensive, and it was not updated with the zippiness of years past.

Search Engine Land and Web Pro News both pointed out that www.google.com/blogsearch redirects to Google’s main search page. The idea of universal search, as I understood it, was to provide a single search box for Google’s content. Well, that is not too useful when it is not possible to limit a query to a content type or a specific collection.

“Universal” to Google is similar to the telco’s use of the word “unlimited.”

According the to experts, it is possible to search blog content. Here’s the user friendly sequence that will be widely adopted by Google users:

  1. Navigate to the US version of Google News. Note that this can be tricky if one is accessing Google from another country
  2. Enter a query; for example, “universal search”
  3. Click on “search tools” and then click on “All news”image
  4. Then click on “Blogs”

image

Several observations:

First, finding information in Google is becoming more and more difficult.

Second, obvious functions such as providing an easy way to run queries against separate Google indexes is anything but obvious. Do you know how to zip to Google’s patent index or its book index? Not too many folks do.

Third, the “logic” of making search a puzzle is no longer of interest to me. Increasing latency in indexing, Web sites that are pushed deep in the index for a reason unrelated to the site’s content, and a penchant for hiding information points to some deep troubles in Google search.

Net net: Google has lost its way in search. Too bad. As the volume of information goes up, the findability goes down. Wild stuff like Loon and Glass go up. Let’s hope Google can keep its ad revenue flowing; otherwise, there would be little demand for individuals who can perform high value research.

Stephen E Arnold, August 30, 2014

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