Google: Authors Not Helping Traffic
August 30, 2014
First, Google removed operators for Boolean queries. Then, Google started suggesting what I wanted. Now, Google does away with authors. These steps improve user experience. In John Mueller’s Google Plus post I learned:
(If you’re curious — in our tests, removing authorship generally does not seem to reduce traffic to sites. Nor does it increase clicks on ads. We make these kinds of changes to improve our users’ experience.)
No, I am not curious. I know several things. Precision and recall are less and less useful to Google.
What is important is ad revenue. Google wants a way to sell ads to fund projects like Loon, Glass, and drones. Oh, pesky authors anyway.
Stephen E Arnold, August 30, 2014
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One Response to “Google: Authors Not Helping Traffic”
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Wonderful blog! I found it while searching on Yahoo News.
Do you have any suggestions on how to get listed in Yahoo News?
I’ve been trying for a while but I never seem to get there!
Cheers