Big Data, the NFL Fan, and Music

September 28, 2014

The yada yada about Big Data drones on. I found “Billboard Crunches Facebook Data to Chart Music Tastes of NFL Team Fan Bases.” Analytics can be useful. Forget Ebola, the data about ISIS/ISIL, and precision/recall scores for a Google search.

The article explains a dramatic application for number crunching. I learned:

Billboard asked Facebook’s data crunchers to tally the music pages “liked” by fans of each NFL team and figured out who likes to blast what from their stereos.

Here are three insights generated by the intrepid data scientists. How many of these outputs resonate with you?

Oakland Raiders’ fans like Snoop Dogg
Buffalo Bills’ fans like The Beatles.
Chicago Bears’ fans like Michael Jackson.

And my favorite. Arizona Cardinals’ fans prefer Pitbull. (Who? A bird and a dog type?)

Essential insights for decision makers. Yeah, yeah, yeah.

Stephen E Arnold, September 28, 2014

Written by Stephen E. Arnold · Filed Under Analytics, News

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.

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