SEO Gets Some Love

October 2, 2014

SearchEngineLand reviews software and the latest review “BuzzSumo Ups The Ante In Content Analysis” gives credence that SEO is not dead. The reviewer laments that he must find something negative about the software reviewing, but when reviewing BuzzSumo’s new Pro tools he had a hard time saying anything bad.

The new features are explained, including they can be used to analyze data, generate reports, and content alerts. The most fun and useful is the different types of data collected and how they can be manipulated. BuzzSumo is a great tool to help marketers gain insights into content performance and even how the competition is doing.

What is the negative?

“…[W]hile the ability to set a minimum share threshold for the keyword and brand Content Alerts is really useful, you cannot specify a minimum number of shares for specific social networks, just an aggregate total. Again, I’m sure this will be added in the future, but hey, I don’t want people thinking that BuzzSumo gave me a briefcase full of cash, so I had to come up with some way they could improve.”

Analytics are like spying on your users. As with manipulating data, it is fun to see how different content is received. Remember that analytics tools do not have to be purchased. While BuzzSumo has excellent tools, Google Analytics will give you comparable information.

Whitney Grace, October 02, 2014
Sponsored by ArnoldIT.com, developer of Augmentext

Written by Stephen E. Arnold · Filed Under News, SEO

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.