Buzzword of the Day: Dark Data
October 3, 2014
Big Data. Biggish Data. Now dark data. The idea plays on the silliness of the dark Web; that is, it is information that is “there”, but you don’t know about it. Well, get with it, pilgrim. Datameer used this term in “Shine Light on Dark Data.”
Here’s the definition:
At every organization neglected data sits overlooked in log files and archives accumulating digital dust and incurring costs. But as more organizations look for ways to become better, stronger and faster, they’re digging into this “dark” data and uncovering a gold mine of business intelligence.
Now how do you shine light on dark data? Great question. I will not probe the logical aspects of this concept. There are, according to the article, five steps to take. These are—unsurprisingly—the same steps a prudent and informed manager takes to figure out just plain old data.
Words to marketers make all the difference. I am not sure data has an opinion.
Stephen E Arnold, October 3, 2014
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