Google and Search: Hey, Mobile, Mobile, Mobile

October 25, 2014

I read “Google’s Head of Android to Oversee Its Most Important Products.” Interesting news. Larry Page is moving on up. For me, search is moving on down. Here’s the passage I highlighted:

The promotion punctuates Pichai’s quick rise inside the company as well as CEO Larry Page’s desire to focus on off-loading some of his management duties to better focus on overall business strategy. While Google’s search and advertising business still generates $50 billion a year in revenue, some financial analysts fear its business is slowing. The company last week reported that paid clicks for the third quarter rose 17 percent from the same period last year. That compares with 26 percent growth the year before.

My view is that search is the loser in this deal. Mr. Brin is chasing balloons and solving death. Mr. Page wants to think about making money from a higher level.

The Google has change in neon lights in front of the dinosaur bones. Metaphor? You bet. You can research this with reasonable precision and recall on either or Google? Well, you get lots of ads on your desktop computer. On your mobile phone? Well, not too many ads fit on the tiny screen. Aye, that’s the problem, Captain.

Stephen E Arnold, October 25, 2014


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